An Unbiased View of Johnnie Walker Blue Label Ultra
An Unbiased View of Johnnie Walker Blue Label Ultra
Blog Article
To rejoice this technological breakthrough, only 888 limited edition bottles will probably be generated creating this an unmissable bit of history for collectors.
This new, lightweight bottle is really a point of exquisite magnificence; but extra importantly, it demonstrates what can be done when it comes to lightweighting glass. We will carry on applying these learnings across our range, taking more progressive strides as we glance to the way forward for Scotch.”
Johnnie Walker’s five years of research and growth have meant the awareness obtained is remaining utilized through the selection of Diageo solutions.
Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of dim chocolate and florals
Our DRINKiQ programme aims to raise the 'collective consume IQ' by expanding general public consciousness of the results of Liquor and supporting accountable drinking.
This new, light-weight bottle is really a point of exquisite magnificence; but more importantly, it demonstrates what is feasible In relation to lightweighting glass. We are going to go on applying these learnings throughout our range, taking much more progressive strides as we look to the future of Scotch.”
We hope that our discoveries could have a beneficial impression throughout the broader marketplace and enable explore new alternatives for lighter, lower carbon packaging alternatives.”
. The Beforehand claimed ‘lightest weight Scotch whisky bottle’ was released by a United kingdom retailer and weighed all around 298 grams.
Established by way of a check-and-learn product with external glass makers, this light-weight-body weight bottle incorporates a handblown teardrop shape that reimagines Johnnie Walker's legendary sq. style and design, exemplifies the future of light-weight, and aids discover new options for lighter, reduced carbon packaging options.
“We didn’t know what we ended up likely in order to reach once we got down to push the boundaries of luxury, and The end result is something which several explained wouldn't be probable.
The complex troubles that lightweighting offers led us to include various structure and production specifications that we couldn't have envisaged at the start of our journey; in the requirement of a tear fall condition which We have now moulded to continue to mimic the long-lasting sq. kind of Johnnie Walker bottles, on the addition of a protective cage to permit for just a spherical base, as well as the hand-producing and filling of each individual bottle to avoid damages in output.
“We took our vision into a workforce of professional glassmakers and in the course of a 5 yr take a look at-and-learn method slowly but surely identified how to build elegant, lightweight glass. The specialized troubles that lightweighting offers led us to include numerous design and style and generation technical specs that we couldn't have envisaged get more info at the start of our journey; in the necessity of a tear drop shape which We've got moulded to even now mimic the long-lasting sq. sort of Johnnie Walker bottles, to your addition of the protecting cage to permit for the round base, plus the hand-making and filling of every particular person bottle to stay away from damages in production.”
Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of dim chocolate and florals
“We’re in all probability about twelve months from All those initially solutions hitting the industry due to the lightweighting software.”
This is the one particular-off bottle for now illustrating the artwork on the possible, for a design and style experiment and redefining light-weight as luxury. We are going to continue to apply these learnings through the wider Diageo selection.
Dr. Walker sought out liquids from distilleries like Oban, Brora and Royal Lochnagar, as well as a range of ghost whiskies, initial designed in distilleries which have given that shut.
Johnnie Walker set out to progress the spirits market by experimenting with light-weight glass for its luxury whiskies, encouraged because of the pattern to 'sensitive' rather than 'significant' luxury. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.